Founded in 2019, YOJ is a modern jewellery brand designed with a conceptual creativity and infused with an understated elegance. Translated from the Hmong word for "wave", YOJ takes inspiration from the curves and linear lines found in the human body and the nature to craft jewellery pieces with aesthetic finesse. Blending sculptural creations with delicate pieces for the everyday, YOJ jewellery is made for women who appreciate a contemporary approach to traditional design and seek refined accessories that complement stylish dressing with a unique detail.
YOJ Girl’s core collection of jewellery invites you to return to your true femininity with bold shapes and intricate lines for everyday. Inspired by the Renaissance, every individual piece is made to crown the role of the woman and celebrate her individuality. Refined yet versatile, our distinctive collection combine semi- precious gemstones with diamonds set in 18ct gold vermeil. To be worn alone or for layering, we create modern classics in long lasting materials. We embrace the need for creativity with your every day look.