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50% OFF WITH CODE 50YOJ
Behind the scene with
Ross
IN CONVERSTAION WITH
Jewellery and accessories are no longer seen as exclusive to women. In fact, more and more men are now investing in fashionable jewelry pieces to help complete their look. From timeless classics to statement pieces, accessories are the key to taking an outfit from everyday to extraordinary.
The Fluid collection embodies the notion of empowerment through peaceful protest in an unequal world by way of intelligent design. We challenged ourselves with the mission of bringing jewellery for men that is found attractive by the eye of the beholder. This collection is YOJ first take on a muscular designs for him. Visible signifiers such as jewellery and accessories can be a powerful way to identify with other similarly minded people to challenge an unfair world in a positive way with an uplifting sentiment.
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