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our mission 

We see jewellery as an expression of self, and how you show up in the world should have no limits. We created this brand out of the fear of being ordinary. We are making sure that your every day jewellery express well how unique you are. That's why we work with master jewellers to create pieces that feel like you — to mean what you want, wear how you want and customise your every day with YOJ. Our jewellery is made to live in, designed in-house with craftsmanship and responsible sourced to make sure that we can proudly say ‘Those are long lasting pieces that can satisfied your expectations of quality’



Quality comes before quantity

" Jewellery is the most hard-working item in our wardrobes" 

Our core collection of jewellery invites you to return to your true femininity with bold shapes and intricate lines for every day. Inspired by the Renaissance, every individual pieces is made to crown the role of the woman and celebrate her individuality. To be worn alone or for layering, we create modern classics in long lasting materials. We embrace the need for creativity with your every day look.

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Our entire production ecosystem, including sourcing, manufacturing, and branding aims to mitigate our impact on the environment, support and empower our partners, and give back to our communities. 

we create shapes & colours to

define you

Our first ever gender fluid jewellery collection, featuring gold and silver mixed metals, chunky chains. Who said that we need to label things. Our jewellery is made to build bridges to express your individuality.



Our creative team with experience of working with Men’s Jewellery brands, have decided that time has come for YOJ to show you our take on jewellery for him. Stay tuned as more is coming. 2023 is our expansion year.

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