How we work

At YOJ, we're driven by innovation and creativity, which we infuse into every stage of the design process. Our experienced designers work in-house to ensure that each piece is crafted with care and attention to detail. From drawing inspiration from cultural exchanges and personal experiences with art to gaining insights into current trends, our designers pour their hearts into every aspect of the design process. The result is a stunning collection of jewellery that's uniquely YOJ, with pieces that are truly one-of-a-kind.

DEVELOPMENT & SUPPLY

DESIGN & ART DIRECTION

PHOTOGRAPHY

COLLABORATIONS

Our Creative Director & Founder, with over 10 years of experience in the jewellery industry, took on her biggest challenge yet in 2019: creating YOJ, a brand that connects jewellery, fashion, fluidity, art, and everyday wear. At YOJ, we view jewellery as a form of art, and every stage of our creative process is kept in-house to ensure that we deliver a brand aesthetic in every aspect of our business. We're committed to being the most responsible version of ourselves, and we strive to incorporate sustainability and ethical practices into everything we do. Our passion for jewellery and dedication to quality is evident in every piece we create.

"creativity is a wild mind and
a disciplined eye "

READ AOUT US

At YOJ, we place creativity at the core of every stage of our design process and content creation. Our founder and Creative Director oversees every aspect of our operations, pouring her heart and soul into every detail to ensure that our pieces are truly one-of-a-kind. We keep all aspects of our design process and content creation in-house, allowing us to maintain a cohesive brand identity. Our commitment to creativity and quality is reflected in every piece we create, from the initial design stage to the finished product.