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Our mission 

At YOJ, we believe that jewellery is an extension of oneself, and it should reflect your unique personality without limitations. We founded this brand out of the fear of being ordinary, with the goal of creating jewellery that expresses your individuality and uniqueness every day. To achieve this, we collaborate with master jewellers to craft pieces that are truly personalised to you. Our jewellery is designed to be worn every day, with a focus on craftsmanship and responsibly sourced materials, ensuring that our pieces are not only beautiful but long-lasting as well. We're proud to say that our jewellery satisfies your expectations of quality, making every YOJ piece a valuable addition to your collection.




Quality comes before quantity

" Jewellery is the most hard-working item in our wardrobes" 

Our core collection of jewellery is designed to help you embrace your true femininity, featuring bold shapes and intricate lines that are perfect for everyday wear. Inspired by the Renaissance, each piece is crafted to honour and celebrate the unique role of women in society, allowing you to express your individuality with confidence. Our modern classics are made to last, with durable materials that are perfect for layering or wearing alone. With a focus on creativity and self-expression, our collection offers endless possibilities for elevating your everyday look.

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Our entire production ecosystem, including sourcing, manufacturing, and branding aims to mitigate our impact on the environment, support and empower our partners, and give back to our communities. 

we create shapes & colours to

define you

Our first ever gender fluid jewellery collection, featuring gold and silver mixed metals, chunky chains. Who said that we need to label things. Our jewellery is made to build bridges to express your individuality.



Our creative team with experience of working with Men’s Jewellery brands, have decided that time has come for YOJ to show you our take on jewellery for him. Stay tuned as more is coming. 2023 is our expansion year.

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