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ABOUT
We create modern classics in long-lasting materials. Jewellery designed to be treasure and worn all day.
OUR MISSION
INSPIRED BY THE FEAR OF BEING AVERAGE
Infused with a tinge of nostalgia by incorporating a vintage look.
Looking back to the first time when creativity and design became an integral part of my life, the “School of Art” collection references the knowledge and experience attained at art school to develop my creative vision with a unique point of view.
HIM
Already established as a luxury fashion brand for women’s jewellery, YOJ is pleased to announce the launch of the men’s line of jewellery for Autumn/Winter 2021. Seeing the cultural shift in gender fluid dressing, the debut collection entitled “FLUID” is catering for an audience that seek unique pieces with a timeless appeal.
Him
Already established as a luxury fashion brand for women’s jewellery, YOJ is pleased to announce the launch of the men’s line of jewellery for Autumn/Winter 2021. Seeing the cultural shift in gender fluid dressing, the debut collection entitled “FLUID” is catering for an audience that seek unique pieces with a timeless appeal.
Setting the tone for uncompromising style this season, this collection of jewellery for men is characterised by a refined aesthetic that marries a quiet sophistication with a modern edge. Consisting of classic styles for the everyday and creative designs incorporating distinctive brand signatures for a subtle statement.
Design Process
At the core of our design process are innovation and creativity, which is why we keep all design stages in-house, with experienced designers who pour their hearts into every detail of each piece. Our designers draw inspiration from personal experiences with art, cultural exchange, insights, and inspiration to create unique and breathtaking designs.
We take pride in offering bespoke designs that are exclusively made for us. To ensure that our designs stand out in the market, we work with talented 3D designers who bring our intriguing designs to life. This way, you won't find anything else like our pieces on the market.
Sourcing & Manufacturing
At YOJ, we pride ourselves in using the highest quality materials, from responsibly sourced gemstones to precious metals like recycled 18k gold vermeil and silver. Our expert jewellers span the globe, with our sterling silver and gemstone specialists based in India, and our craftsmen in Italy, where we believe the best chains are made.
We work closely with small jewellers and family businesses as we strongly believe that putting heart and soul into our pieces is the only way to achieve quality. That's why we avoid the middleman concept and mass production, even though competing with well-established brands can be challenging. At YOJ, we prioritise quality and craftsmanship over profits.