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IN CONVERSAION WITH
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FLUID

Collection

YOJ STYLE

Jewellery and accessories are no longer seen as exclusive to women. In fact, more and more men are now investing in fashionable jewelry pieces to help complete their look. From timeless classics to statement pieces, accessories are the key to taking an outfit from everyday to extraordinary.

The Fluid collection embodies the notion of empowerment through peaceful protest in an unequal world by way of intelligent design. We challenged ourselves with the mission of bringing jewellery for men that is found attractive by the eye of the beholder. This collection is YOJ first take on a muscular designs for him. Visible signifiers such as jewellery and accessories can be a powerful way to identify with other similarly minded people to challenge an unfair world in a positive way with an uplifting sentiment.
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Jewellery and accessories are no longer seen as exclusive to women. In fact, more and more men are now investing in fashionable jewelry pieces to help complete their look. From timeless classics to statement pieces, accessories are the key to taking an outfit from everyday to extraordinary.

From stylish gold pieces to chunky chain necklaces, men’s jewelry can provide a modern look that’s both fashionable and bossy. When deciding to wear jewelry, it’s important to remember that less can often be more; don't go overboard and try to keep it simple and classic, and most importantly stay YOJ.

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